Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 19 MARCH 1982 | Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 19 MARCH 1982 |
Marketing Series 19 Executive Series 35 | Marketing Series 19 Executive Series 35 |
EXECUTIVE SUCCESS | EXECUTIVE SUCCESS |
“The whole story of marketing is told in just a few words: | “The whole story of marketing is told in just a few words: |
ONE FINDS OR STRENGTHENS OR CREATES A DEMAND. | ONE FINDS OR STRENGTHENS OR CREATES A DEMAND. |
“The whole story of economics is told in a few words: | “The whole story of economics is told in a few words: |
ONE SUPPLIES OR DOES NOT SUPPLY A DEMAND AND GETS | ONE SUPPLIES OR DOES NOT SUPPLY A DEMAND AND GETS |
ADEQUATELY PAID OR DOES NOT GET PAID FOR IT. | ADEQUATELY PAID OR DOES NOT GET PAID FOR IT. |
“The speed with which one can collect information, debug, write immediate bright, applicable, doable programs or evaluations on each area that will handle marketing, economics, delivery and collection and, above all, the speed with which one can get out letters, despatches and telexes based on the programs and get real dones on them back determines the volume of income in any given time period. | “The speed with which one can collect information, debug, write immediate bright, applicable, doable programs or evaluations on each area that will handle marketing, economics, delivery and collection and, above all, the speed with which one can get out letters, despatches and telexes based on the programs and get real dones on them back determines the volume of income in any given time period. |
“And that’s the full essence of executive success.” | “And that’s the full essence of executive success.” |
Founder | Founder |
Adopted as official Church policy by the CHURCH OF SCIENTOLOGY INTERNATIONAL | Adopted as official Church policy by the CHURCH OF SCIENTOLOGY INTERNATIONAL |
[Note: The original mimeo copies of this policy letter were incorrectly numbered as Executive Series 33.] | [Note: The original mimeo copies of this policy letter were incorrectly numbered as Executive Series 33.] |